Hospitality Operations Management - 4189 Words

Hospitality Operations Management Operations management concerns with managing of resources that directly produce the organization’s service or product. These resources are brought together by a series of processes so that they are utilized to deliver the primary service or product of the organization. Thus, operations is concerned with managing resources through transformation processes to deliver service or products. (Rowbotham, Galloway and Azhashemi, 2007) Since the mid-1980s, the rate of growth of major service sector categories as hospitality services, has been approximately double that of other industries (Daley et al., 1998). Due to the unique characteristics of service operations, such as heterogeneity, inseparability,†¦show more content†¦Information Technology such as Property Management System (PMS) can assist operations managers in collecting guest information in regards to the daily occupancy and number of rooms that have breakfast inclusive. This will benefit forecast the capacity in an effective and efficient way. There is no doubt that better capacity decisions can be made if the demand can be forecast accurately (Betts et al., 2000). Operations managers can better organize staff and equipment, which will enhance the service operations. However, there are still limitations in using the occupancy forecast in predicting the demand in breakfast time of Ava Restaurant, as operations managers are unable to accurately predict the demand of breakfast from walk-in customers. In order to solve the problem of unexpected demand in the breakfast period, the adoption of advance booking is recommended. The hotel can encourage customers to make reservations prior to breakfast time in order to enjoy discounts. Harrison (1993, p. 130) states, â€Å"Demand may be managed through the encouragement of non-peak purchasing through pricing and promotional activity†. As a result, operations managers have a better forecast in anticipation for the actual service operation. A balance of supply and demand can be managed effectively; consequently high service quality and efficient operation can still be maintained, even during the peakShow MoreRelatedHospitality Operation Management : London3631 Words   |  15 PagesHOSPITALITY OPERATION MANAGEMENT Hospitality operation management can be well-defined as one of classification of transmitting the contribution that can be resources, products, services into an necessary output as in goods and better performance of services and healthier utilization of assets by going through some of the management process such as planning, controlling, forming and accomplishing them for a business s strategy in hospitality. INTRODUCTION Mandarin Oriental Hyde Park, London is inRead MoreHospitality: Management and Beverage Operation Essay1176 Words   |  5 Pagesan international food and beverage operation so important? Discuss this by using a system, or process, or method and/ or technique In the hospitality industry, managing the diversity of international food and beverage operation which is important from a food and beverage manager’s perspective can improve the quality of the hospitality services, reduce high turnover in hospitality management and make more profit from the food and beverage operation. Hospitality workforce is consisted of diverseRead MoreThe Food And Beverage Management1506 Words   |  7 Pagesand beverage management is very significant function for each and every hospitality organization. The current research report focuses on the food and beverage operation management (Heizer and et al, 2009). The whole research report is based on case study of Queens Head restaurant and its food and beverage management. The current study includes the assessment of the operation system and its effectiveness for organization. Further, it focuses on the critical appraisal of the operation planning andRead MoreOperations Management : A Transformation Proces s923 Words   |  4 PagesOperations management is defined as the management of the transformation process that uses input into products and services, thus adding a value to the customer. It designs, oversees, controls and improves productive systems for getting work done and a systematic development and control of the processes. As a part of the overall process, requirements and feedback from customers are used to adjust factors in the transformation process, which may in turn alter inputs (Russell and Taylor, 2014). TheRead MoreOperations Management in Hotels2198 Words   |  9 PagesSERVICE OPERATIONS MANAGEMENT IN HOTELS-AN APPROACH TOWARDS QUALITY AND COMPETITIVENESS Introduction There is a growing body of literature that examines the impact that operations management has on the expectations and perceptions of customers as preliminary stages for creating customer loyalty (Armstrong et al, 1997, Johnston, 1999, Becker and Murrmann, 1999, Brady et al, 2001, Hope and Potter, 2006, and Hill, 2005). Therefore, the main purpose of this research project is to introduce the conceptRead MoreUnderstanding Operation Management Issues Of Blackberry Hill Farm3349 Words   |  14 Pagesto recognizing and understanding operation management issues in Blackberry Hill Farm. It will focus on concept and theories of operation management, especially capacity management, staff management and design process and product/service. After applying and critically analyzing the major issue as well as other related issues and causes, the report will provide suggestions and solutions for the farm’s operation management. Given from this case, capacity management plan can help to solve out the problemRead MoreHotel Management : Hotel And Hospitality Management1241 Words   |  5 Pagesday to day management of the hotel and its staff. They are commercial accountability for the budgeting and financial management, planning, organising and directing all of the many hotel services. This includes front of-house(reception, concierge, reservations), food and beverage operations and the housekeeping. However the hotel managers usually have charge of specific areas and units within the business(guest services, accounting, marketing) this is what makes up the general management team. Requirements:Read MoreMgt3610 Baruch Outline2686 Words   |  11 PagesBaruch College Zicklin School of Business - Department of Management Dr. Jonatan Jelen COURSE INFORMATION SHEET MGT 3121 Fall 2011 Course Title: Service Operations Management Course Number: MGT 3121 (UFA – CRN 1077), Fr 6:05-9:00 p.m.; room VC 9-150 Name of Instructor: Dr. Jonatan Jelen Department: Management Phone: 917-340-8250 (use for emergencies only!) Office: TBA Office Hours: Fr 5-6 p.m. E-Mail: Jonatan_Jelen@baruch.cuny.edu Course Description (Catalogue):Read MoreResponsibilities Ad Qualification Requirements Of Hospitality Staff Essay713 Words   |  3 PagesA discussion of the roles, responsibilities ad qualification requirements of hospitality staff (AC 2.2) A Hotel Receptionist or Front Desk Staff is a person who welcomes guests to a hotel and makes them feel at home throughout their stay. A Hotel receptionist or Front Desk Staff make reservations for guests and also deal with guest request whist staying at the hotel. They provide a friendly and welcoming environment. They should be able to present options, alternatives and choice to guests whilstRead MoreWala1046 Words   |  5 PagesA Hotel And Restaurant Management Career Might Be For You Leave a comment  » A career in hotel and restaurant management might be for you if you like to make important decisions, hire staff and run the day to the day operations of your business. It might sound like fun stuff but it is hard work. As a manager, you will be the first one to arrive and the last one to leave. All responsibility will fall on you. The perks of being in hotel and restaurant management business, however, can be great

Conformity Sociology and Dead Poets Society - 777 Words

Conformity is the social influence involving a change in an individual’s behaviour in order to be uniform and consistent with the expectations of a social system. Conformity provides order and stability in a society as well as a sense of equality, a sense of belonging and identity and the freedom to achieve their full potential. These positive aspects of conformity are explored through the visual text, Dead Poets Society. Conformity is vital in the promotion of equality. Through conformity individuals can gain a sense of impartiality since there are no outliers that are considered to be of greater or lesser importance. Conformity allows for all people within the conformed group to be treated uniformly regarding status, rights and†¦show more content†¦Through this it is apparent that conformity provides the basis that is required in achieving a high standard of accomplishment, which will allow for our lives to lead in any desirable direction. Conformity is an imperative social influence that implements a change in an individual’s behaviour to allow for uniformity and consistency with the constructive expectations of a social system. Conformity is crucial in the promotion of equality and the attainment of a sense of belonging and identity. Most decisively it constructs the foundation that is consequential in achieving one’s full potential. Dead Poets Society is a perfect text through which conformity is scrupulously examined, disclosing to the audience that no matter how we might challenge conformity and attempt to break free from its expectations, it will always be the winner, prevailing high. Conformity is a guide, that we must trust in order to know who we are and where weShow MoreRelatedOrganisational Theory230255 Words   |  922 PagesData McAuley, John, FIPD. Organization theory : challenges and perspectives / John McAuley, Joanne Duberley, Phil Johnson. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-273-68774-0 ISBN-10: 0-273-68774-3 1. Organizational sociology. I. Duberley, Joanne. II. Johnson, Phil, 1955III. Title. HM786.M33 2007 302.3’5—dc22 2006022347 10 9 8 7 6 5 4 3 2 1 10 09 08 07 06 Typeset in 10/12.5 pt sabon by 72 Printed by Ashford Colour Press Ltd., Gosport The publisher’s policy is to use paperRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesalign with such ideals. In this sense, internal accounting changes may be driven by demand-level needs as well as supply-side inXuences. Moreover, forces reXecting broader changes both in structures and processes in businesses, organizations, and society and in contemporary ideas and discourses may originate from within as well as from outside the organization and reshape the nature of management accounting. In the recent past, management accounting has not only seen changes within existing domainsRead MoreMba Solved Assignment Papers52670 Words   |   211 Pagesresearch. Let us take for example a subject or a topic, namely, ‘employment of figures of speech in English literature’. In this topic if we are to conduct research, then the research methods that are involved are study of various works of the different poets and the understanding of the employment of figures of speech in their works. On the other hand research methodology pertaining to the topic mentioned above involves the study about the tools of research, collation of various manuscripts related to

A Case Study on Harley

A Case Study on Harley-Davidson.Com and the Global Motorcycle Industry Essay I. Statement of the Problem Although Harley Davidson dominates the market in North America, it has been the smallest in Europe and the 4th in Asia/Pacific region which is dominated by Japanese brands. One reason for Harley’s smaller market share in Europe and Asia region is that the company cannot produce enough motorcycles to meet demand and its prices tend to be higher than competitive models. Shortages of Harleys lead many consumers to purchase competitive bikes as there are 2-year waiting lists for some Harley models. The researcher of this study seeks to answer the following questions: 1. What is the best way to advertise or market Harleys in the Europe and Asia/Pacific region? 2. What improvements shall be done in Harley-davidson. com website? II. Objectives of the Study This study seeks the following objectives: to be able to understand the market share of Harley Davidson from the case study to determine which advertising is best for Harley Davidson in Europe and Asia to know whether the official website of Harley is good enough and competitive enough to give the best solution to increase market share and sales of Harley in Europe and Asia/Pacific region III. Scopes and Limitations of the Study The study includes the current situation of Harley Davidson Company, the nature of the company, the background, its market share in different countries and the effect of its official website on consumer behavior. The study however, is limited with only secondary data available from the text and from the official websites of Harley and its competing brands. This study has recommendations and points of view that are based from my own perspectives and thinking as a marketing student. IV. Nature of The Research A. Harley Davidson Harley-Davidson, often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition from Japanese manufacturers. The company sells heavyweight (over 750  cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as Harleys) have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle. Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidsons attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary. Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson logo accounts for almost 5% of the companys net revenue. B. Global Competitors Honda motorcycles, Kawasaki, Suzuki and Yamaha are some of the major competitors of Harley Davidson. C. Motorcycle Buyers The demographic profile of motorcycle buyers has changed over the years. According to the Motorcycle Industry Council, 61% of buyers are over 35 years old whereas in 1980, only 27% has reached this age. In 1980, only 2. 4% of motorcycle buyers had incomes of $50,000 or higher, whereas in 1998, over one third were in this income group. White-collar professionals are the largest group of new bike riders, accounting for 36%. Many are former riders now stepping up to their dream machines and state that motorcycle riding helps reduce stress in their lives. D. Motorcycle Company Websites .u3ae982b46f8ac29108e4eb8f4d85ad14 , .u3ae982b46f8ac29108e4eb8f4d85ad14 .postImageUrl , .u3ae982b46f8ac29108e4eb8f4d85ad14 .centered-text-area { min-height: 80px; position: relative; } .u3ae982b46f8ac29108e4eb8f4d85ad14 , .u3ae982b46f8ac29108e4eb8f4d85ad14:hover , .u3ae982b46f8ac29108e4eb8f4d85ad14:visited , .u3ae982b46f8ac29108e4eb8f4d85ad14:active { border:0!important; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .clearfix:after { content: ""; display: table; clear: both; } .u3ae982b46f8ac29108e4eb8f4d85ad14 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3ae982b46f8ac29108e4eb8f4d85ad14:active , .u3ae982b46f8ac29108e4eb8f4d85ad14:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .centered-text-area { width: 100%; position: relative ; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3ae982b46f8ac29108e4eb8f4d85ad14:hover .ctaButton { background-color: #34495E!important; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .u3ae982b46f8ac29108e4eb8f4d85ad14-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3ae982b46f8ac29108e4eb8f4d85ad14:after { content: ""; display: block; clear: both; } READ: The revenge of islam EssayH. D. management believes that the Internet is a powerful marketing tool. Its website is affectionately called the â€Å"anti-websites† since it encourages visitors to get offline and onto their Harleys. The website includes detailed information on the company and its products. It has nearly 1. 5 million visitors in 1997 alone. V. Areas of Consideration A. Competition All of Harley’s major competitors have products other than motorcycles on their websites including cars (Honda, Suzuki, and BMW), outboard motors (Honda, Yamaha, and Suzuki), and jet skis, snow mobile, boats, generators and power equipments. However, Harley’s website is devoted exclusively to motorcycle-related information about its products, experience and the company itself, including financial data. This may be a competitive advantage for Harley because it illustrates that the company is focused only in the motorcycle industry. B. Market Share The following table shows the market share of Harley and its global competitors in different regions: |COMPANY |NORTH AMERICA |EUROPE |ASIA/PACIFIC | |BMW |2. 70% |13. 0% |4. 30% | |HARLEY |48. 50% |6. 4 |15. 6 | |HONDA |20. 5 |24. 1 |28 | |KAWASAKI |10. 2 |10. 7 |22. 1 | |SUZUKI |10. 3 |17. 2 |7. 9 | |YAMAHA |4. 8 |16. 3 |16. 6 | |OTHERS |3 |11. |5. 5 | VI. Alternative Courses of Action/Recommendation A. Harley Davidson should invest in Market Penetration in the regions where it is very sluggish. The company should supply enough units in the countries of Europe, Asia and the Pacific with competitive and affordable prices. B. The official website must be improved with goo d brand image through the use of better marketing colors and especially with cultural influences for Europe and Asia and not just for American consumers. VII. SWOT Analysis Recommendation: Market Penetration Strengths increase of market share in Europe and Asia availability of supplies in Europe and Asia more name recall increase of good brand image †¢ Weaknesses risky fast production of supplies for the regions is costly defects upon production are inevitable †¢ Opportunities H. D. may be the most popular brand of motorcycles in the world May and will conquer the highest/largest market share of Motorcycle Industry in the whole world †¢ Threats outcome may be negative sales may not meet expenses production of supplies may be time-consuming VIII. Conclusion After carefully analyzing the case of Harley Davidson, the best solution I can give is to go on Market Penetration. Even if the company has already established its name and brand, most European and Asian countries still prefer those brands that are most available and affordable in their areas. One very relevant reason why H. D. has a small market share in these regions is its being expensive. While there are a lot of competitive brands mostly made from Asia, H. D. still has an edge and an advantage among these brands. Unlike the others, H. D. specializes on motorcycles alone and this may be a competitive advantage for Harley because it illustrates that the company is focused only in the motorcycle industry. The improvement of its website through the use of better colors and images might be a very good idea to increase sales and brand consciousness on consumers. But the best improvement for the website that I could suggest is to add cultural touches from Asian and European cultures. With that, consumers from all countries may be able to relate with the brand.

Which Are the Feminist Perspectives in Look Back in Anger free essay sample

I think its hard to find any strong perspectives of Feminism in this play. I am sorry. I think there are some tendencies of characters that represent glimpses or hopes of Feminism, but that might be it for me. The first would be that there is an emotional reclamation of voice that Alison undergoes. When she returns from her fathers, she is revealed to have understood more of her own emotional state and her own emotional sense of self. The miscarriage and time away have allowed her to develop this new conception. She seemed to have emerged from the emotionally wet standard she held in her marriage and time with Jimmy. This claiming of emotional identity is a critical component in Feminism, for it breaks free from patriarchal and accepted notions of identity in place of a free and lasting one created by self. I think this represents a very strong element of Feminism. We will write a custom essay sample on Which Are the Feminist Perspectives in Look Back in Anger? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If Alisons emotional catharsis is evident, to a lesser extent, Helena undergoes a similar evolution.Helena schemed to usurp Aliisons role at the at the start of the third act, she has assumed this function in Jimmys life. Her lack of solidarity to a fellow woman, Allison, is about as anti- feminist as one can get. Yet, she does atone for this in her understanding that what she did was wrong and that she should leave in Act III. This solidarity shown to Allison, a fellow woman, represents the Feminist desire to create community and strength with one another, as opposed to being divided by the larger social order.