Hospitality Operations Management - 4189 Words

Hospitality Operations Management Operations management concerns with managing of resources that directly produce the organization’s service or product. These resources are brought together by a series of processes so that they are utilized to deliver the primary service or product of the organization. Thus, operations is concerned with managing resources through transformation processes to deliver service or products. (Rowbotham, Galloway and Azhashemi, 2007) Since the mid-1980s, the rate of growth of major service sector categories as hospitality services, has been approximately double that of other industries (Daley et al., 1998). Due to the unique characteristics of service operations, such as heterogeneity, inseparability,†¦show more content†¦Information Technology such as Property Management System (PMS) can assist operations managers in collecting guest information in regards to the daily occupancy and number of rooms that have breakfast inclusive. This will benefit forecast the capacity in an effective and efficient way. There is no doubt that better capacity decisions can be made if the demand can be forecast accurately (Betts et al., 2000). Operations managers can better organize staff and equipment, which will enhance the service operations. However, there are still limitations in using the occupancy forecast in predicting the demand in breakfast time of Ava Restaurant, as operations managers are unable to accurately predict the demand of breakfast from walk-in customers. In order to solve the problem of unexpected demand in the breakfast period, the adoption of advance booking is recommended. The hotel can encourage customers to make reservations prior to breakfast time in order to enjoy discounts. Harrison (1993, p. 130) states, â€Å"Demand may be managed through the encouragement of non-peak purchasing through pricing and promotional activity†. 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TheRead MoreOperations Management in Hotels2198 Words   |  9 PagesSERVICE OPERATIONS MANAGEMENT IN HOTELS-AN APPROACH TOWARDS QUALITY AND COMPETITIVENESS Introduction There is a growing body of literature that examines the impact that operations management has on the expectations and perceptions of customers as preliminary stages for creating customer loyalty (Armstrong et al, 1997, Johnston, 1999, Becker and Murrmann, 1999, Brady et al, 2001, Hope and Potter, 2006, and Hill, 2005). Therefore, the main purpose of this research project is to introduce the conceptRead MoreUnderstanding Operation Management Issues Of Blackberry Hill Farm3349 Words   |  14 Pagesto recognizing and understanding operation management issues in Blackberry Hill Farm. It will focus on concept and theories of operation management, especially capacity management, staff management and design process and product/service. 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Conformity Sociology and Dead Poets Society - 777 Words

Conformity is the social influence involving a change in an individual’s behaviour in order to be uniform and consistent with the expectations of a social system. Conformity provides order and stability in a society as well as a sense of equality, a sense of belonging and identity and the freedom to achieve their full potential. These positive aspects of conformity are explored through the visual text, Dead Poets Society. Conformity is vital in the promotion of equality. Through conformity individuals can gain a sense of impartiality since there are no outliers that are considered to be of greater or lesser importance. Conformity allows for all people within the conformed group to be treated uniformly regarding status, rights and†¦show more content†¦Through this it is apparent that conformity provides the basis that is required in achieving a high standard of accomplishment, which will allow for our lives to lead in any desirable direction. Conformity is an imperative social influence that implements a change in an individual’s behaviour to allow for uniformity and consistency with the constructive expectations of a social system. Conformity is crucial in the promotion of equality and the attainment of a sense of belonging and identity. Most decisively it constructs the foundation that is consequential in achieving one’s full potential. Dead Poets Society is a perfect text through which conformity is scrupulously examined, disclosing to the audience that no matter how we might challenge conformity and attempt to break free from its expectations, it will always be the winner, prevailing high. Conformity is a guide, that we must trust in order to know who we are and where weShow MoreRelatedOrganisational Theory230255 Words   |  922 PagesData McAuley, John, FIPD. Organization theory : challenges and perspectives / John McAuley, Joanne Duberley, Phil Johnson. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-273-68774-0 ISBN-10: 0-273-68774-3 1. Organizational sociology. I. Duberley, Joanne. II. Johnson, Phil, 1955III. Title. HM786.M33 2007 302.3’5—dc22 2006022347 10 9 8 7 6 5 4 3 2 1 10 09 08 07 06 Typeset in 10/12.5 pt sabon by 72 Printed by Ashford Colour Press Ltd., Gosport The publisher’s policy is to use paperRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesalign with such ideals. In this sense, internal accounting changes may be driven by demand-level needs as well as supply-side inXuences. Moreover, forces reXecting broader changes both in structures and processes in businesses, organizations, and society and in contemporary ideas and discourses may originate from within as well as from outside the organization and reshape the nature of management accounting. In the recent past, management accounting has not only seen changes within existing domainsRead MoreMba Solved Assignment Papers52670 Words   |   211 Pagesresearch. Let us take for example a subject or a topic, namely, ‘employment of figures of speech in English literature’. In this topic if we are to conduct research, then the research methods that are involved are study of various works of the different poets and the understanding of the employment of figures of speech in their works. On the other hand research methodology pertaining to the topic mentioned above involves the study about the tools of research, collation of various manuscripts related to

A Case Study on Harley

A Case Study on Harley-Davidson.Com and the Global Motorcycle Industry Essay I. Statement of the Problem Although Harley Davidson dominates the market in North America, it has been the smallest in Europe and the 4th in Asia/Pacific region which is dominated by Japanese brands. One reason for Harley’s smaller market share in Europe and Asia region is that the company cannot produce enough motorcycles to meet demand and its prices tend to be higher than competitive models. Shortages of Harleys lead many consumers to purchase competitive bikes as there are 2-year waiting lists for some Harley models. The researcher of this study seeks to answer the following questions: 1. What is the best way to advertise or market Harleys in the Europe and Asia/Pacific region? 2. What improvements shall be done in Harley-davidson. com website? II. Objectives of the Study This study seeks the following objectives: to be able to understand the market share of Harley Davidson from the case study to determine which advertising is best for Harley Davidson in Europe and Asia to know whether the official website of Harley is good enough and competitive enough to give the best solution to increase market share and sales of Harley in Europe and Asia/Pacific region III. Scopes and Limitations of the Study The study includes the current situation of Harley Davidson Company, the nature of the company, the background, its market share in different countries and the effect of its official website on consumer behavior. The study however, is limited with only secondary data available from the text and from the official websites of Harley and its competing brands. This study has recommendations and points of view that are based from my own perspectives and thinking as a marketing student. IV. Nature of The Research A. Harley Davidson Harley-Davidson, often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson also survived a period of poor quality control and competition from Japanese manufacturers. The company sells heavyweight (over 750  cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as Harleys) have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle. Except for the modern VRSC model family, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. Harley-Davidsons attempts to establish itself in the light motorcycle market have met with limited success and have largely been abandoned since the 1978 sale of its Italian Aermacchi subsidiary. Harley-Davidson sustains a loyal brand community which keeps active through clubs, events, and a museum. Licensing of the Harley-Davidson logo accounts for almost 5% of the companys net revenue. B. Global Competitors Honda motorcycles, Kawasaki, Suzuki and Yamaha are some of the major competitors of Harley Davidson. C. Motorcycle Buyers The demographic profile of motorcycle buyers has changed over the years. According to the Motorcycle Industry Council, 61% of buyers are over 35 years old whereas in 1980, only 27% has reached this age. In 1980, only 2. 4% of motorcycle buyers had incomes of $50,000 or higher, whereas in 1998, over one third were in this income group. White-collar professionals are the largest group of new bike riders, accounting for 36%. Many are former riders now stepping up to their dream machines and state that motorcycle riding helps reduce stress in their lives. D. Motorcycle Company Websites .u3ae982b46f8ac29108e4eb8f4d85ad14 , .u3ae982b46f8ac29108e4eb8f4d85ad14 .postImageUrl , .u3ae982b46f8ac29108e4eb8f4d85ad14 .centered-text-area { min-height: 80px; position: relative; } .u3ae982b46f8ac29108e4eb8f4d85ad14 , .u3ae982b46f8ac29108e4eb8f4d85ad14:hover , .u3ae982b46f8ac29108e4eb8f4d85ad14:visited , .u3ae982b46f8ac29108e4eb8f4d85ad14:active { border:0!important; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .clearfix:after { content: ""; display: table; clear: both; } .u3ae982b46f8ac29108e4eb8f4d85ad14 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3ae982b46f8ac29108e4eb8f4d85ad14:active , .u3ae982b46f8ac29108e4eb8f4d85ad14:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .centered-text-area { width: 100%; position: relative ; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3ae982b46f8ac29108e4eb8f4d85ad14:hover .ctaButton { background-color: #34495E!important; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3ae982b46f8ac29108e4eb8f4d85ad14 .u3ae982b46f8ac29108e4eb8f4d85ad14-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3ae982b46f8ac29108e4eb8f4d85ad14:after { content: ""; display: block; clear: both; } READ: The revenge of islam EssayH. D. management believes that the Internet is a powerful marketing tool. Its website is affectionately called the â€Å"anti-websites† since it encourages visitors to get offline and onto their Harleys. The website includes detailed information on the company and its products. It has nearly 1. 5 million visitors in 1997 alone. V. Areas of Consideration A. Competition All of Harley’s major competitors have products other than motorcycles on their websites including cars (Honda, Suzuki, and BMW), outboard motors (Honda, Yamaha, and Suzuki), and jet skis, snow mobile, boats, generators and power equipments. However, Harley’s website is devoted exclusively to motorcycle-related information about its products, experience and the company itself, including financial data. This may be a competitive advantage for Harley because it illustrates that the company is focused only in the motorcycle industry. B. Market Share The following table shows the market share of Harley and its global competitors in different regions: |COMPANY |NORTH AMERICA |EUROPE |ASIA/PACIFIC | |BMW |2. 70% |13. 0% |4. 30% | |HARLEY |48. 50% |6. 4 |15. 6 | |HONDA |20. 5 |24. 1 |28 | |KAWASAKI |10. 2 |10. 7 |22. 1 | |SUZUKI |10. 3 |17. 2 |7. 9 | |YAMAHA |4. 8 |16. 3 |16. 6 | |OTHERS |3 |11. |5. 5 | VI. Alternative Courses of Action/Recommendation A. Harley Davidson should invest in Market Penetration in the regions where it is very sluggish. The company should supply enough units in the countries of Europe, Asia and the Pacific with competitive and affordable prices. B. The official website must be improved with goo d brand image through the use of better marketing colors and especially with cultural influences for Europe and Asia and not just for American consumers. VII. SWOT Analysis Recommendation: Market Penetration Strengths increase of market share in Europe and Asia availability of supplies in Europe and Asia more name recall increase of good brand image †¢ Weaknesses risky fast production of supplies for the regions is costly defects upon production are inevitable †¢ Opportunities H. D. may be the most popular brand of motorcycles in the world May and will conquer the highest/largest market share of Motorcycle Industry in the whole world †¢ Threats outcome may be negative sales may not meet expenses production of supplies may be time-consuming VIII. Conclusion After carefully analyzing the case of Harley Davidson, the best solution I can give is to go on Market Penetration. Even if the company has already established its name and brand, most European and Asian countries still prefer those brands that are most available and affordable in their areas. One very relevant reason why H. D. has a small market share in these regions is its being expensive. While there are a lot of competitive brands mostly made from Asia, H. D. still has an edge and an advantage among these brands. Unlike the others, H. D. specializes on motorcycles alone and this may be a competitive advantage for Harley because it illustrates that the company is focused only in the motorcycle industry. The improvement of its website through the use of better colors and images might be a very good idea to increase sales and brand consciousness on consumers. But the best improvement for the website that I could suggest is to add cultural touches from Asian and European cultures. With that, consumers from all countries may be able to relate with the brand.

Which Are the Feminist Perspectives in Look Back in Anger free essay sample

I think its hard to find any strong perspectives of Feminism in this play. I am sorry. I think there are some tendencies of characters that represent glimpses or hopes of Feminism, but that might be it for me. The first would be that there is an emotional reclamation of voice that Alison undergoes. When she returns from her fathers, she is revealed to have understood more of her own emotional state and her own emotional sense of self. The miscarriage and time away have allowed her to develop this new conception. She seemed to have emerged from the emotionally wet standard she held in her marriage and time with Jimmy. This claiming of emotional identity is a critical component in Feminism, for it breaks free from patriarchal and accepted notions of identity in place of a free and lasting one created by self. I think this represents a very strong element of Feminism. We will write a custom essay sample on Which Are the Feminist Perspectives in Look Back in Anger? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If Alisons emotional catharsis is evident, to a lesser extent, Helena undergoes a similar evolution.Helena schemed to usurp Aliisons role at the at the start of the third act, she has assumed this function in Jimmys life. Her lack of solidarity to a fellow woman, Allison, is about as anti- feminist as one can get. Yet, she does atone for this in her understanding that what she did was wrong and that she should leave in Act III. This solidarity shown to Allison, a fellow woman, represents the Feminist desire to create community and strength with one another, as opposed to being divided by the larger social order.

Personal Responsibility free essay sample

Task Personal Responsibility Thesis Rough Draft Many people have different complex ideas of what the definition of personal responsibility is, I feel mine is simple. My definition of personal responsibility is, when someone takes accountability for their obligations. To me this means that if someone accepts to do a particular project or assignment they are responsible and accountable to make sure it gets done. College success very closely relates to personal responsibility in that, in order to be successful in college you have to take personal responsibility to complete your assignments and courses on time in order to graduate when you are scheduled to. I am going to put aside time each night and find a spot in my house where I can study without distractions to complete my course work on time. To be specific, having personal responsibility means you have to be accountable for your actions. When people are holding themselves accountable for their actions they tend to work harder to complete the task correctly. We will write a custom essay sample on Personal Responsibility or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They also will be certain to turn it in when it is due. Another part of the equation is taking responsibility for yourself. Being responsible means you do your assignments on time. It also means you did them correctly. By being responsible you show others you can be depended upon to fulfill your part of the task. The final portion of my definition is feeling a sense of accomplishment. Finishing a task on time and correctly gives a person a great sense of accomplishment. Being able to contribute to the team goals and be acknowledged for it makes a person feel good. I know I take a sense of pride when I am able to accomplish something I’ve been tasked with and finish it to the best of my ability and the rest of the team is happy with my efforts. In conclusion, although some people rather let others handle things, people need to be accountable for their actions for three main reasons. First, if people keep themselves accountable they will do a better job and complete their tasks on time. Second, it gives a person a sense of accomplishment and they feel good about themselves. But most importantly, it shows the other members on the team that they will do their part and can be relied and depended upon and complete their portion of the work. Personal Responsibility free essay sample This week, using the Center for Writing Excellence resources, provide the hoses statement and informal outline for your Personal Responsibility Essay assignment, due in Week Five. Thesis Statement: Personal Responsibility means taking accountability for my own actions, accepting whatever consequences come from my actions, and then understanding how to improve or make necessary changes. By staying organized, setting personal goals, keeping my stress level to a minimum, and staying focused, can achieve college success. Informal Outline: l.Intro II. What personal responsibility means a. Accountability for my own actions b. Being organized c. Setting goals; both personal and academic Ill. Tools for personal responsibility d. Having time management skills e. Setting personal goals f. Keeping my stress level to a minimum g. Staying focused V. What I will hold myself academically accountable for h. Attending all classes I. Reading all materials j. Doing all assignments and turning them in on time k. We will write a custom essay sample on Personal Responsibility or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

The relationship that Heaney writes about between himself and his father Essay Example

The relationship that Heaney writes about between himself and his father Essay Example The relationship that Heaney writes about between himself and his father Paper The relationship that Heaney writes about between himself and his father Paper Essay Topic: Poetry Seamus Heaney Poems I am going to compare two different poems written by Seamus Heaney. The names of these two poems are Digging and Follower. Both of these poems were written when Seamus Heaney had started his career in poetry. Heaney was the eldest of nine children and grew up in poor conditions, as his father was a potato farmer, just as his forefathers. The poems are basically Heaneys autobiography, where he is explaining what happened in his past. Heaney was born when there were Catholic and Protestant riots were occurring and it was a troubled time for him and his family. The two poems are similar because they both describe Heaney at a young age, when he used to be tripping, falling, yapping always. This was meant to prove that Heaney was always behind his father, but the second poem has a real twist to it at the end, which I will describe to you further in to this essay. Heaney is probably writing this poem in his room, and looking out into his old farm which is bringing back his memories of being a child. His room would be dimly lit to show the bluntness in his vocabulary. This also depicts that fact that his language is not flowery, or there is no glorification of any part of his fathers job, but just going straight to the point. He does not in any way denigrate the job either, but just keeps it simply and straight to the point. I think that Heaney wouldve been in his dimly lit room (as explained above) and is picturing his father in a hat, with a grey coat on and his coarse boot nestled on the lug, against the inside knee was levered firmly. Heaneys language here conveys to us the point that he used language that reflects the traditional down-to-earth nature of his ancestors. What I mean here, is that most other writers would glorify these sentences and add extra vocabulary to add to the effect, but Heaneys draws in the readers interest by keeping it simple and concise. The relationship between Heaney and his father is exposed in the second line, The squat pen rests; snug as a gun, and it can be compared to line 4, Then the spade sinks Here, Heaney is trying to force through the point that his fathers profession was a farmer, and his weapon was a spade, whereas, Heaneys profession is a writer and his dangerous weapon is the pen. The pen also had enormous power and when the pen is used incorrectly, it can too cause damage. Heaneys pen gives him the eccentricity and power which he felt he lacked as a child due to the restricted conditions. The pen freed him from his restrictions that he had a child and the pen if offering him dangerous new possibilities. This emphasises the point that Heaney lacked attention and had wished to get it with the power of his pen. Heaney believes that the pen can be as powerful as the spade. This is proven in line 2 The squat pen rests; snug as a gun. This means that when the pen is not in use, it is just a potential threat, but when it is used incorrectly, it can be as dangerous as a gun, and a gun is surely more powerful than a spade. The relationship between him and his father is flowing at times, for example, when enjambment is used between lines five and six. My father digging. I look down Till his straining rump among the flowerbeds. The second stanza ends at the word down and the third stanza begins at the word Till. Enjambment is used to keep the rhythm of the poem continuously flowing and to keep the readers in the frame of the poem. Enjambment is also used to show that the poem is digging further into his memories. Heaney liked harsh and blunt sounds such as lug, coarse, nestled and heaving sods. These words dont have a squeaky sound to them, whereas, the words like nicking and slicing do. What I mean by blunt is that the words arent sharp or high, but easy to say, and uses less effort, meaning that more effort can be used in the work being done. The poem is basically about Heaneys admiration for his father. By god, the old man could handle a spade, Just like his old man My grandfather cut more turf in a day, than any other man in Toners Bog. In these quotes, he is portraying to us how much he admires his forefathers. He is exaggerating the fact that his grandfather cut more turf in a day than any other man in Toners Bog. He is exaggerating it because is substantiates that fact that his grandfather was the greatest potato farmer of all time, and that his speed and skill together was indestructible. He states that his grandfather is not any old potato farmer, but a very unique one indeed. The speed, I have verified above, but the skill of his grandfather-Nicking and slicing neatly. This is also Heaneys use of onomatopoeia nicking, sounds like its meaning; as does slicing. They are both quite gruesome words, but this depicts to us that the job of Heaneys forefather was gruesome and it also portrays the conditions that he wouldve lived in, being the eldest of nine children and being the son of a potato farmer. This exposes to us about Heaneys straight to the point thoughts, no matter how grisly his history may be, he will state it. Once I carried him milk in a bottle Corked sloppily with water. He straightened up to drink it, then fell to it straight away. This illustrates how devoted his forefathers were in their work. No other work could show that dedication, it was unparalleled. This is an example of Heaneys pride for his forefathers, not everyone would write in a poem how inspired they are by their forefathers. I think that Heaney is a bit ashamed of not being able to follow in their footsteps, But Ive no spade to follow like them. What Heaney means here is not that he has no spade, but he has no spade within him to carry on his fathers work, that he was not enough bottle to follow in their footsteps. Between my finger and my thumb, The squat pen rests. Ill dig with it Heaney is trying to convey the message that as his fathers profession was a farmer, he used the spade to dig for potatoes, but Heaney will use a pen to dig with it, meaning that he will continue his profession as a writer. Heaney believes the pen will give him that extra power but never that hardness and toughness that his forefathers had from their profession. I think that Heaney loves and respects his forefathers due to the amount of respect that he has given them in this poem. By God the old man could handle a spade, Just like his old man. This tells us that he admires his forefathers unbelievably, and that he is proud of them. I think that Heaney is not a bit monotonous, because each time he marvels at his forefathers, he is giving us something original, something new and interesting. He does say that he wanted to grow up and follow in his fathers footsteps, I wanted to grow up and plough All I ever did was follow. This shows us that he did want to be a farmer just like his forefathers, but he felt he lacked the physical strength, but he had the mental strength of being a writer. This explains that Heaney always wanted to be a farmer, but he felt he lacked the individuality that he needed and the confidence when he was a child, and he now feels a bit guilty not carrying on the family tradition. I think that Heaney felt inadequate and lost as a child and felt he lacked the attention that a child needed. That is why he felt he lacked the power of being a potato farmer, and that he would rather have had a stronger childhood to be a farmer, not a feeble and astray one as he has experienced. Heaney saw himself as a nuisance in both poems, but more so in the second poem. I stumbled in his hob nailed wake, Fell sometimes on the polished sod. This is a quote from the second poem elucidating the fact that he used to stumble on his fathers hard work. Heaneys language is blunt and matter of fact. Corked sloppily with water. He is just stating the obvious here, meaning that he is down to earth and likes to state what is there, and not exaggerate to give effect, but the structure and the way he has delivered this poem to us speaks for itself. Heaney also uses language that reflects the down-to-earth nature of his ancestors. The cold small of potato mould, the squelch and slap. Here is another example of onomatopoeia. Onomatopoeia is used to emphasise the meaning of the words to the reader, these words are one syllable words. One syllable words are easy to say and they get the meaning of the words of the reader straight away. One syllable words can also be used so that it takes less time to read, and it reflects the level of knowledge and education that his forefathers have in speaking. Another reason why one syllable words are used is because it shows us how little time these farmers have, and that they believe in a little less conversation, a little more action. His shoulders globed like a full sail strung. This is a simile which is used to compare his fathers shoulders with a sail. What he means here is that his shoulders were so muscular that they were comparable with a full sail strung. This also shows his admiration for his forefathers. How wonderful he thought they were; a pity that he was not as capable of doing physical activities as they were. Nar rowed and angled at the ground, Mapping the furrow exactly, this exemplifies to us the Heaneys father worked exactly and that he would calculate all of the angles and get the lifting of the turf exactly right. Heaney felt he was a nuisance following his father around all day, but then also felt proud to have a father whom he could follow around like that, All I ever did was follow, in his broad shadow round the farm. This is when Heaney would be looking up to his father. Heaney is looking up in not only the literal way, but also in character. He may also look up to his father in an idol like way. Comparing this to the last line of follower, it is like the falling of a god, as if the admiration empire for his father is crumbling. But today it is my father who keeps stumbling behind me, and will not go away. I dont think that Heaney is being spiteful, but there is a role reversal here. As, we have seen, in the first poem, Digging, he had great admiration for his forefathers. Towards the end of the second poem, the roles are reversed to show the change in Heaneys mind, Heaney now thinks that he is more powerful than his father due to the age difference. The last line can also be a metaphor. The meaning of this metaphor is that his father may be dead and the metaphorical part of this is that he may be dead, and his thoughts may keep lingering behind him, not his physical body itself. On the other hand, his father may be old and requires care. His father may loiter behind him and question everything he does asking whether he is doing it right or not, getting on his nerves. If he does get on his nerves, then I believe that he was being a bit spiteful, but I think that this is a metaphor and his father is dead, and his memories are lurking behind him. Now I am going to comment on other linguistic features, and the structure of this poem. Rhyme is used to bring out the points further. It helps the reader to enjoy the poem as well as understand the poem. Heaney also used rhythm in this poem. He uses a different rhythm for both Heaney and his father. I was a nuisance, tripping, falling, yapping always. That is the kind of rhythm used for Heaney. This is the rhythm which is used for Heaney because it is a bit rocky, just as his feelings, whereas the rhythm used for Heaneys father is Of reins, the sweating team turned around. The rhythm is much smoother for Heaneys father because his work is smooth and neat, whereas Heaney become s a bit spiteful at the end. Alliteration is also used in both poems. Alliteration is used because it makes the reader work just a bit harder, and it also draws in the readers attention better than other devices. Spade sinks, the alliteration is used here to show the smoothness when the spade sinks into to ground by his father, to depict how good of a farmer he is. Overall, I find Digging more effective than Follower. This is because the first poem is more emotional and he is comparing himself to his father more, and this reflects how he felt as a child. The second poem, Follower, is more technical, and readers prefer poems that are more emotional and describing, not technical and too straight to the point. I think that Heaney is very fond of his past and would like to re-live it; we can extrapolate this from the poems we have read. Both poems reveal that Heaney can remember his past very vividly and that he is a very good writer. He also considered himself as a lesser being most of the tie, I was a nuisance etc. He considered himself to not be as complex of a character of a being but a very simple person indeed. He was very humble in the way he wrote, not bragging on about himself, but showing the great admiration for his forefathers. I think that Heaney did not have a very simple relationship with his father. That was because there was not a lot of conversation between the two characters. Heaney was mainly seen and not heard in the poem, and his thoughts were mainly kept to himself as his father was too busy. The only part which I took into consideration was the change of roles at the end of Follower. That really showed that Heaney had a bit of a relationship with his father. Dead or not, he still remembers him and his memories will remain with Heaney forever.

Please note the enclosed file inroder to find the topic Coursework

Please note the enclosed file inroder to find the topic - Coursework Example Multinational companies have previously enjoyed the benefits of competitive advantage in the respective markets as a result of their ability to position themselves in the market and exploit resources. However, the values of competitive advantage are under threat as a result of increasing competition, and also the volatility in the market. For example, clothing companies were able to exploit the low cost labour market in some parts of the world, but improved communication links and the Internet have resulted in public outcry over perceived exploitation. The countries involved in supplying these companies have also benefited from the infrastructure and equipment injection which has resulted in an increase in wages. This suggests that the competitive advantage of multinational companies can no longer be guaranteed which has prompted most to seek out sustained competitive advantage. Sustained competitive advantage is when the benefit of implementing value is prolonged, especially when value strategy is one which cannot be duplicated (van Zyl 2006). This would suggest that more and more companies are investing resources into researching value-creating strategies in a bid to maintain their market positioning and competitive advantage. This coursework aims to provide evidence that above-average performance in the long-run is the basis of sustainable competitive advantage. This will be achieved using the following objectives: Sustained competitive advantage is largely down to value creating strategies which serve to differentiate the organization and create a unique selling point for it. However, one must also remember that the success of any strategy will be determined by the efficiency and effectiveness of the application of organization-specific competitive resources and the exploitation of the potential capabilities they provide (van Zyl 2006). When one considers the nature or what